Joseph Farms Cheese
An advert I animated for Joseph Farms Cheese in California.
Originally, the style was going to be a more expressionistic style drawn by hand to emphasise the natural qualities of the cheese. However, the client fell for the look of the Flash animated animatic, so I just cleaned that up in Flash and added some texture.
Visualising the natural way cheese is made is an interestingly disturbing fine line. I think people know well enough without having to be reminded directly.
Here’s some design variations: