Old Spice – Curls Are Cool
![](https://louishudson.co.uk/wp-content/uploads/2022/02/Shelf-GIF.gif)
I designed, animated and composited this cutesy cereal mascot for an Old Spice advert. My little boy is called, Crispo.
The agency wanted the character to have a lots of gradients and defined curly locks. Thankfully, the motion was either very fast or quite still. So, I was able to get away with deforming the still hair artwork rather than hand draw every curl.
![](https://louishudson.co.uk/wp-content/uploads/2022/02/Crispo-960x540.jpg)
The compositing was the trickiest bit. The hero character walks right across the screen, the camera’s moving, the camera lens distorted the perspective, and every box was at a slightly different angle. That left almost no automatic tracking points. A lot of frame by frame nudging was done to make it as solid as possible.
![](https://media.giphy.com/media/FkQclMJWR9WLdk7uOd/giphy.gif)
Another tricky job was handling the jump from Crispo being tracked on a flat surface in 3D space to being frame by frame on top of the footage. To help with this I did a really rough 3D animation with a cut out of the character and the spoon. I was surprised by how good the spoon image translated into 3D straight away.
The milk was then all drawn frame by frame, which would be a nightmare for most, but I find it quite therapeutically hypnotic to do. Half of it was at 25fps. That was less therapeutic.
![](https://media.giphy.com/media/fpeqSA6zqrgFpcDBDz/giphy.gif)
Watch the full advert here: