Joseph Farms Cheese
An advert I animated for Joseph Farms Cheese in California.
Originally, the style was going to be a more expressionistic style drawn by hand to emphasise the natural qualities of the cheese. However, the client fell for the look of the Flash animated animatic, so I just cleaned that up in Flash and added some texture.
Visualising the natural way cheese is made is an interestingly disturbing fine line. I think people know well enough without having to be reminded directly.
Here’s some design variations:
![](https://diceproductions.co.uk/wp-content/uploads/2016/01/sample-storyboard_00072-960x540.jpg)
![](https://diceproductions.co.uk/wp-content/uploads/2016/01/kid-designs-1a-960x415.jpg)
![](https://diceproductions.co.uk/wp-content/uploads/2016/01/cow-designs-960x449.jpg)
![](https://diceproductions.co.uk/wp-content/uploads/2016/01/Pencil-swirl-crunch-960x172.jpg)
![](https://66.media.tumblr.com/ba74be2e7cfe2ce5c12f9c48165c5ad2/tumblr_o19ggnNBWE1r4k42mo1_r1_400.gif)
![](https://49.media.tumblr.com/20b8533a2568286474c1aab4f6d695b0/tumblr_o19ggnNBWE1r4k42mo2_r1_400.gif)
![](https://45.media.tumblr.com/f57305b9a64796b955fbda7e2d35ea17/tumblr_o19ggnNBWE1r4k42mo5_r1_400.gif)